A phase inversion is exactly that. We flip the phase of one pickup to achieve a cancellation effect.  Basically what that means is the + and - wires are switched on 1 pickup only. In the case of the Jimmy Page harness, it's the bridge pickup.  Every guitar pickup produces a waveform that can be viewed on an oscilloscope, and they look very much like waves in the ocean.  It is a matter of physics that any two waves equal and opposite will cancel each other out and equal "zero" again, just like...

Our trademark sound.  The HOoP.  But what is it exactly?  First of all let’s start by saying that the HOoP is nothing new, we have just found a way to embrace it with simplicity that makes it easy to play and not have to think about it.  

To understand the HOoP we must look back to an earlier blog: “Understanding your guitar’s Tone circuit”.  This article explains a capacitor’s ability to filter high frequencies and shunt them to ground.  We employ the same frequency filtering effec...

Tone. It’s more than a knob on our guitars, or is it?  For many it’s a quest that lasts a lifetime changing amps, pedals, modding our guitars, and eliminating things like long cables and cheap gear that “rob tone” If these things steal our tone, and what we want is MORE tone, why don’t we just turn up our Tone knobs and get more? If that’s not enough, why not get a Tone knob that “goes to 11”? That’s just not the way things work…. so how DO they work?

First let’s get down...